About MOOST
The human layer in energy tech
We help providers activate, engage and grow their users through digital experiences that people actually understand. Built for the energy transition.
Why we exist
We bring energy closer to people
MOOST learns from every interaction and turns it into something useful, personal and human.
We make it easy for energy companies to offer sustainable choices, and fun for their users to take part in the energy transition.
The way we work
Industry knowledge, user-centred design, smart technology
- We start with the end userand work backwards from there.
- Every decision is backed by datatested in the field, refined through real feedback.
- We build bridges between systemsso sustainability becomes a default, not an effort.
- Designwith users in mind
- Buildin short iterations
- Field testwith real households
- Feedbackback into the next loop
Short, focused iterations with design, engineering, energy experts and customers in the same loop.
A full solution
Not just technology, not just content, not just algorithms
The value is in the combination. Because all three sit in one solution, we can optimise across them instead of around them.
Access to research
Algorithms that did not exist yet
We partner with iHomeLab, a world-leading research institute for machine learning in intelligent buildings, and we are backed by Innosuisse, the Swiss Innovation Agency. Our platform work runs through the Microsoft AI Tech Accelerator Switzerland.

European by design
Built where the rules are strictest
Based in Switzerland, focused on Europe. We meet European regulation and the highest European standards for data privacy.
- Swiss engineeringDeveloped and hosted under Swiss and EU jurisdiction.
- GDPR by defaultData minimisation and purpose limitation are design constraints, not settings.
- Software onlyNo hardware in the household, nothing to install or maintain.
What drives us
Pragmatic, inclusive and built to last
Sustainability is not something we only care about. It is what we ship.
- SimplicityWe simplify the complex, from system integration to user experience, so sustainable behaviour becomes easy and intuitive.
- EmpowermentWe give energy players and end users the tools they need to take meaningful climate action.
- Joyful impactDoing good should feel good. Our platform turns saving energy into something playful, rewarding and educational.
- TransparencyWe build trust through openness, clarity and real impact data.
- CollaborationWe work closely with our customers, our partners and each other. Co-creation inside and out.
The people behind MOOST
Energy, personalisation, data science, machine learning, software
A small team with the expertise each of those areas actually needs, and a board that has built energy businesses before.
Team

Joël Samsinger
CEO

Lucas Senn
CTO

Patrice Robin
Lead Data Science

Carlo Giorgetta
Lead Engineering
Board and advisors

Adrian Obrist
Board of Directors

Pieter van Stratum
Advisory Board

Péter Ilyés
Advisory Board

Lex Hartman
Advisory Board

Patrizio Bonzani
Advisory Board
Let's get in touch
Email, phone, or a coffee at the office
- +41 32 510 26 23Weekdays, 08:00 to 18:00 CET
- hello@moost.ioWe answer within one working day
- MOOST AG Neue Jonastrasse 60A
8640 Rapperswil-Jona, Switzerland